Music Blogging Outreach: How to Get Your Music Featured on Top Blogs

Introduction

Most bands today struggle with building a fan base in the rapidly growing and overpopulated music scene—but it’s not your fault. Creating and producing music from home is more accessible than ever, which is a double-edged sword. Artists can promote their music and build a fan base completely online while staying fully independent, but they also have to compete with millions of other independent artists. Making yourself stand out is more important than ever.

Music blogging still matters in 2025 and is an excellent way to build credibility for your band, promote music to new audiences online, and even add to your artist EPK/resume. Music blogging outreach still remains one of the most effective ways to get your music heard.

In this guide, we will cover proven outreach strategies to help your music get featured on blogs and news sites.

What Is Music Blogging Outreach and Why Does It Matter?

Music blogging outreach is a strategic approach to contacting relevant blogs to get your music featured. The goal is to find targeted online promotion that helps build press, credibility, and exposure for your band.

While some people may think blogging is dated, massive music news organizations are still increasingly relevant, reaching millions of music fans in your specific genre. Promoting music through blogs is still one of the most popular methods for promotion for major national bands.

Many bands have gotten a big news feature which quickly leads to an influx of new fans and record labels reaching out. Also once a band is featured on a major news site, they often gain a bigger reputation and will be significantly more likely to be posted again the next time an announcement is released.

How to Find the Right Music Blogs to Pitch To

There are a huge amount of blogs in every music genre—but it’s important to pitch to the right blogs. Particularly with websites, it can be hard to get a good idea of how many people are actually visiting a blog and will see your music.

You can use a site like SimilarWeb to get a general idea of what a website’s monthly traffic looks like, so you can spend your time reaching out to blogs that will be worth your time.

When looking for relevant blogs you can use a simple google search or let an AI tool like ChatGPT do a quick research prompt and give you a list. Here’s an effective prompt for you to use:

“Deep Research Mode: Give me a list of the 20 biggest relevant music blogs that are accepting submissions in [my genre] listed by monthly traffic. Look for active blogs that have a current fan base and post regularly.”

Writing a Great Music Outreach Email

One of the most overlooked parts of music promotion is nailing your pitch. No matter what blog you are reading out to, a strong first impression starts with a great email. Here’s how to make your message stand out from the hundreds that music writers receive every week.

Subject Line Tips:

Your subject line is your first (and sometimes only) chance to get noticed by a blog. Keep it short, clear, and personalized. Instead of “New Single Out Now,” try something like:

• “For [Blog Name]: Hard Rock from [Band Name] – New Release”
• “Hi [Editor Name], Press Release for Our Debut Metalcore EP – [Band Name]”

Mentioning the blog or editor by name immediately sets your message apart and shows you’ve done your homework. In the world of email outreach for musicians, a personalized subject line can be the difference between an open and a delete.

Please, never create an email list and message all blogs at once or copy/paste a generic message, as this will almost certainly doom your email to come across as insincere and unprofessional.

Structure Matters: Who You Are, What You Want, What You’re Offering

Start strong. In the first sentence, say who you are and why you’re writing. Get to the point fast—editors don’t have time for your band’s life story (yet).

• Who You Are: Introduce your band and genre briefly.
• What You Want: Mention you’re submitting a new release for review, interview consideration, or playlist/blog feature.
• What You’re Offering: Highlight what makes this release special (e.g., new direction, big tour announcement, notable producer).

End with a clear call-to-action: “We’d love to know if this is a fit for your blog.”

Do’s and Don’ts of Music Blog Outreach

Here’s some general tips for Do’s / Don’ts when contacting a music blog.

Do:

• Keep it short—under 200 words is ideal.
• Include a link to your press kit and streaming links (Bandcamp, Spotify, etc.).
• Add one or two short quotes from press, if available, to build credibility.

Don’t:

• Send mass emails. Editors can smell a BCC a mile away.
• Attach MP3s or large files. Use links.
• Be vague. Don’t say “check out our band,” say “we’re looking for coverage of our upcoming concept album about post-apocalyptic folklore.”

Follow-Up Strategies and Common Outreach Mistakes to Avoid

Once you've sent your initial pitch, following up the right way can make the difference between getting no response and being featured. Timing is everything. Wait about 5-7 days before your follow-up, and keep it polite and concise. Never guilt-trip or spam bloggers; they’re busy, and respectful persistence stands out–you don't want to come across as desperate.

Some of the biggest mistakes bands make when reaching out to blogs are:

• Copy/pasting generic emails
• Sending messages with many grammar and spelling mistakes
• Not personalizing your message to who you are contacting.
• Offering no real value (such as exclusive content or a compelling reason to feature you). If your email feels like it could be sent to 50 blogs at once, you're doing it wrong.
• Adding large attachments to your email. (PDFs, large images, and MP3s should be sent as a link, not an attachment–otherwise they may get flagged as spam by email systems.)

Finally, you can keep track of who you’ve contacted, when you followed up, and what responses you’ve received. Use a simple spreadsheet or a basic CRM tool to organize your outreach efforts—it will help you stay consistent and avoid duplicate messages or missed opportunities.

How to Increase Your Chances of Getting Featured

The most successful outreach campaigns begin before the first email is sent. Start by building relationships with music bloggers: follow them on social media, comment on their posts, and engage in meaningful ways. When your name appears in their inbox, it will already be familiar.

Make sure you’re pitch-ready. This means having a professional EPK (Electronic Press Kit) with high-quality photos, links to your music, a bio, and any media coverage you’ve already received. Offering exclusive content, like early access to a single or a world-premiere opportunity, can be a huge incentive for bloggers.

Additionally, include a blog-ready press release or write-up that makes it easy for them to feature you. The less work they have to do, the better your chances of getting covered. Treat it like a collaboration, not just a request.

How We Help Artists Succeed With Music Blogging Outreach

Our team here at The Metalverse helps bands create EPKs, press releases, and market their music in today's music scene. We've worked with 600+ bands, including Black Sabbath, Dance Gavin Dance, Silverstein, Babymetal, and Slaughter to Prevail, and are one of the biggest rock/metal news sites in the world!

Conclusion

Music blogging outreach doesn’t have to be overwhelming. Start by building real connections, preparing strong materials, and writing thoughtful, personalized pitches. Follow up respectfully and track your progress—it’s all part of the game.

If you’re serious about growing your audience through blog features, start small, stay consistent, and don’t be afraid to ask for help.

For a constantly growing collection of free and premium guides for musicians, check out more here.

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